Alliance Health Launches Online Health Network to Give Consumers an Improved Experience through Social Communities and Personalized Services: Patie

SALT LAKE CITY (Business Wire EON) April 2, 2008 -- For Consumers: Authentic and Relevant Health Information and One-to-One Connections

-- Communities: Alliance Health's network of narrow-focused health communities for individuals, caregivers and health professionals offer information, news and treatment advice on both existing and emerging diseases; in addition to a social support network that is focused on the health and wellness of all members. In response to the need to protect sensitive and personal health information and to foster more open dialogue, Alliance Health has developed Privacy Manager, a feature that allows community members to participate in discussions and other social interactions while keeping their identity private. The first community that Alliance Health is launching is DiabeticConnect.com. The site is currently in private beta and open by invitation to a select number of people. DiabeticConnect.com will launch to the public in Q2'08.

-- ClickOnHealth: ClickOnHealth is a one-stop online health resource that matches a consumer's needs to products, services and special offers based on what health conditions are selected on the Web site. ClickOnHealth uses Alliance Health's proprietary PersonaMatch(TM) co-morbidity ranking algorithm to present relevant health-related solutions in areas, including diabetes, heart disease, cancer, stroke, cholesterol, Alzheimer's, sleep apnea, arthritis, cold and flu, and many more health segments.

For Marketers: A Targeted, Cost-Effective, Performance-Marketing Platform

-- Alliance Health is a performance-driven health marketing network that allows health marketers to effectively reach out to the right consumers and offer relevant products and services through a variety of performance-driven programs; including brand development, lead generation, and other cost per acquisition programs. Current clients include pharmaceutical agencies, medical suppliers, device manufacturers, clinical researchers and health and wellness product manufacturers.

-- The Alliance Health Persona(TM) Engine is a vertical ad serving system developed to efficiently manage performance ad campaigns across the span of interactive touch points including search, email, affiliate networks, web properties, display ads, and newsletters.

According to the Pew Internet & American Life Project, iCrossing and many leading organizations tracking the online health industry, consumer interest in researching and improving their health through online sources is widespread in the United States.

Pew Internet & American Life Project: "Online Health Search 2006" (October 2006)

- Eight in 10 Internet users go online for health information

- Eight million American adults look online for health information on a typical day

iCrossing: "How America Searches: Health & Wellness" (January 2008)

- 59% of adults use online resources to obtain health and wellness information

- 84% of health searchers look online to educate themselves about a disease or a condition

"Alliance Health is changing the way consumers find solutions for their medical conditions and giving marketers one of the most efficient and intelligent platforms for reaching highly relevant and engaged consumers," said Stead Burwell, Alliance Health's CEO. "Today's consumer is actively seeking information online and relying on the Web as the first resource for their health concerns. Alliance Health's advanced infrastructure and Persona engine allow consumers and marketers to easily participate in privacy-protected and empowered health-specific interactions. We look forward to expanding our network and introducing many more targeted communities that address many of our nation's most prevalent diseases and health-related conditions."

About Alliance Health

Alliance Health is changing the way individuals experience health online through consumer-driven experiences and personalized connections to relevant information. Alliance Health builds communities that empower individuals with rich features and permission-driven advertising services. An early pioneer in creating lead generation programs customized by disease, Alliance Health offers cost-effective opportunities for health marketers to reach highly engaged consumers. Founded in 2002, the privately-held company is headquartered in Salt Lake City, Utah. For more information, visit the Alliance Health Web site at www.alliancehealth.com.