Environmental and Water Management Leaders Meet to Examine the Future of Earth's Water Supply at Rain Bird's Ninth Intelligent Use of Water? Summit

TEMPE, Ariz. (Business Wire EON) September 3, 2008 -- Addressing the significant challenges facing citizens, corporations and countries in finding a balanced solution to current and future water scarcity issues, the two-hour forum was moderated by John D'Anna, senior editor for The Arizona Republic, and featured a panel made up of experts in water management, policy, infrastructure and sustainability.

Each panelist stressed the need for civic and business leaders to collaborate on the development and implementation of water conservation policies, and the importance of implementing policies, legislation and programs aimed at modifying public behavior.

"Perception of water use is quite different from the facts," said panelist Doug Bennett, Water Conservation Manager, Southern Nevada Water Authority. "This has to be a collaborative effort among the public and private sector."

The panel also addressed the challenge of meeting the water needs of a growing society, an issue that is of foremost importance for ASU's Global Institute of Sustainability, commented Charles Redman, director of the School of Sustainability.

"Rapid urbanization and a diminished water supply has made central Arizona the 'canary in the coal mine' when it comes to water-scarcity issues," said Redman. "It is an issue that is fraught with complexity and the solution needs to be one that properly balances the limited usable fresh water supply with the needs of a growing society."

"Clearly, we need to implement policies that will guide the future growth of society in relation to the available water supply," added panelist Jim Holway, Professor of practice in Civil and Environmental Engineering at ASU's School of Sustainability.

When asked about the need to implement realistic pricing scenarios for water use, panelist Richard Little, Director, The Keston Institute for Public Finance and Infrastructure Policy, University of Southern California added, "Water consumption monitoring programs ultimately achieve neither cost-effectiveness nor meaningful water savings, while appropriate water pricing offers an opportunity to augment various conservation programs as a way of encouraging water conservation. Until we can bolster the link between the value of water and the price paid for consumption, it will be very difficult to drive significant change in consumer behavior as it relates to using water more efficiently."

As the nation's first and only School of Sustainability, ASU's Global Institute of Sustainability advances research, education and business practices for an urbanizing world through transdisciplinary degree programs that advance practical solutions to environmental, economic and social challenges of our day.

"It is through partnerships with like-minded people and organizations, such as ASU's School of Sustainability, we aim to extend our focus on water conservation beyond products and services and into actions that motivate corporations and the public-at-large to support initiatives that encourage water conservation and global sustainability," said Rain Bird Corporate Marketing Director, Dave Johnson. "Forums such as these, that provide a platform for some of the world's leading authorities to discuss their views, ideas and insights are necessary for developing a better understanding of the type of changes we need to make before effective policy and programs can be implemented."

Panelists for Rain Bird's ninth Intelligent Use of Water Summit were Doug Bennett, Water Conservation Manager, Southern Nevada Water Authority; Charles L. Redman, Director, School of Sustainability, Arizona State University; Jim Holway, Professor of practice in Civil and Environmental Engineering, School of Sustainability, Arizona State University; and Richard G. Little, Director, The Keston Institute for Public Finance and Infrastructure Policy, University of Southern California. A detailed recap of each panelist's presentation is available for download in PDF format at www.rainbird.com.

Established in 2004 as a forum to further define the relationship between water conservation and landscape water use, The Intelligent Use of Water Summit series examines the state of Earth's most precious resource in the face of environmental uncertainty. Previous summit locations included Pasadena, Calif., Tucson, Ariz., Madrid, Spain, and Aix-en-Provence, France.

In addition to biannual Intelligent Use of Water Summits, Rain Bird devotes significant resources to its Intelligent Use of Water public education campaigns, which include: The Intelligent Use of Water Award; a series of white papers; public service announcements; membership on the Alliance for Water Efficiency and the steering committee advising the U.S. Environmental Protection Agency (EPA) on its WaterSense product labeling program; The Intelligent Use of Water Film Competition; partnerships with nonprofit organizations; development and support of elementary and middle school curriculums; and participation in the Tournament of Roses Parade®, an annual worldwide stage to communicate the need for water conservation.

ABOUT ASU'S GLOBAL INSTITUTE OF SUSTAINABILITY

ASU's Global Institute of Sustainability is the hub of the university's sustainability initiatives. The Institute advances research, education and business practices for an urbanizing world. Its School of Sustainability, the first of its kind in the US, offers transdisciplinary degree programs that advance practical solutions to environmental, economic, and social challenges. For more information visit the Global Institute of Sustainability at http://sustainability.asu.edu or the School of Sustainability at http://schoolofsustainability.asu.edu

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. www.rainbird.com