Newly Launched S-TECH Social Networking Site Connects Tech Students and Professionals

North Adams, MA (PRWEB) August 28, 2008 -- Snap-on, the leading manufacturer and marketer of tools, tool storage, diagnostics and equipment for professional users, tapped Raceway Media, LLC to develop the first social networking site for the high-school and college technical student community.

The new site, located at http://education.snapon.com, provides a social networking experience for individuals with a passion for automotive or aviation technology. Registration is free, and members of the S-TECH community can connect with others with similar interests, create and share profiles, photos and video, keep up with industry innovations and news, participate in user forums and create their own blogs.

In addition to the social networking features, site visitors can use the search function to find Snap-on Certified Training Centers as well as technical colleges offering special student pricing for Snap-on tools and tool storage. The site also provides career path information to help inform prospective students and their parents about the benefits of careers in the industry. Additional features and enhancements are being incorporated into the site on a continuing basis.

"Snap-on is very committed to supporting the backbone of tomorrow's workforce, and the S-TECH site provides a unique opportunity to support and encourage tech students by giving them a way to connect with each other and with professionals in the field," said Frederick Brookhouse, Snap-on's Business and Education Partnership Manager. "Raceway Media brought valuable experience to the project with their background in developing vertical niche social networking sites. With the launch of S-TECH, today's tech students and technicians can now enjoy their very own online community."

"We placed a statement on the S-TECH homepage that really captures the essence of what we wanted the site to be for its users: 'Your Site, Your Network, Your Future," said John Gamble, Raceway Media's Director of Special Projects. "Our goal was to create a social network and destination website that would speak directly to this particular community, and where they could create connections with other people who share their experiences, interests and goals."

There are nearly 100,000 students enrolled nationwide in automotive or technical training programs and the U.S. Department of Labor projects steady and significant job growth for trained automotive technicians over the next decade.

About Snap-on

Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, diagnostics, equipment, software and service solutions for professional users. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as customers in industry, government, agriculture, aviation and natural resources. Products and services are sold through the company's franchisee, company-direct, distributor and Internet channels. Founded in 1920, Snap-on is a $2.8 billion, S&P 500 Company headquartered in Kenosha, Wisconsin.

About Raceway Media, LLC

Raceway Media, LLC, a Boxcar Media, LLC Company, is a multimedia publishing firm serving the racing and performance enthusiast industries. The company's holdings include RacingJunk.com and MotorcycleAds.com, which together receive more than 70 million page views per month and have more than 285,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, RacingJunkRides.com, the social networking site RJRaceSpace.com and the soon to be launched CollectorCarNation.com.

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